‘Rudo y Cursi:’ The Mexican movie phenomenon

Eight years ago, Gael Garcia Bernal and Diego Luna became global pin-ups for the resurgence in Mexican filmmaking after their memorable breakthrough in coming-of-age road movie "Y tu Mama Tambien." Today, Luna and Bernal’s on-screen chemistry has once again grabbed the public’s attention, this time in Mexico, where their latest film “Rudo y Cursi” made box-office history. It became the fourth highest-grossing film in the country’s history when it was released at the end of 2008.