Game, Sex and Match: The Perils of Female Sports Advertising

How you feel about Kim Clijsters doing a split in a frilly orange skirt probably depends on your reaction to a well-oiled Caroline Wozniacki serving a tennis ball into a wind machine. Then again, these provocative scenarios, which form part of the Women’s Tennis Association’s new “Strong is Beautiful” advertising campaign, seem tame compared to the spot starring Belarusian tennis ace Victoria Azarenka.

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Eto’o scores but Inter beaten in Super Cup

New signing Samuel Eto’o scored but Serie A champions Inter Milan were beaten 2-1 by Lazio in the Italian Super Cup which was staged in the Bird’s Nest in Beijing on Saturday night. The continued experiment of staging the curtain raiser to the Italian season overseas again proved a success with a near-capacity crowd in the Olympic stadium seeing an action-packed encounter. Jose Mourinho’s Inter, with Eto’o going close several times, had largely dominated the game, but Lazio’s Brazilian midfielder Matuzalem made the breakthrough just after the hour mark.

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Legend Watson backs British Open age limit

Tom Watson is backing a ruling to set an age limit of 60 for former champions to take part in the British Open – despite coming within a whisker of taking the title at Turnberry on Sunday – aged 59. Watson told CNN that the Royal and Ancient, who run the British Open, had made a “sensible decision and I concur with it.” It will mean that the eight-time major winner will be making his final appearance in the British Open at the ‘home of golf’ St.Andrews next year, but the American legend has no regrets.

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Host Tiger takes charge at Congressional

Tiger Woods took a one-shot lead at the tournament he hosts after carding a four-under-par 66 in the second round of the AT&T National at Congressional Country Club on Friday. The world No. 1 had trailed defending champion Anthony Kim by two strokes after the opening round, despite shooting 64 — his lowest opening round in two years

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Guardiola: We will attack Man Utd

Barcelona coach Pep Guardiola maintains his side will go out to attack holders Manchester United in Wednesday’s final of the Champions League to be held in Rome’s Stadio Olympico. The 38-year-old, who has guided the Catalan side to the showpiece finale in his debut season in charge, told CNN his side would play to win. “We are going to try and attack as best as possible and to make problems for a big team like Manchester United.

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Jadson strike wins UEFA Cup for Shakhtar

An extra time goal from Brazilian midfielder Jadson ensured Ukrainian side Shakhtar Donetsk won the last ever UEFA Cup final with a 2-1 victory over Bundesliga side Werder Bremen in Istanbul. Jadson’s strike from 15 yards out lacked pace, but Werder goalkeeper Tim Wiese failed to save the shot and it slipped through his grasp to trickle over the line. However, there was to be drama in the final minyte of extra time when Werder striker Claudio Pizarro thought he had taken the final into a penalty shoot-out, but the goal was ruled out after the on-loan Chelsea forward was adjudged to have tugged back defender Dmytro Chygrynskiy before nudging the ball home.

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Fabregas double extends Arsenal unbeaten run

Captain Cesc Fabregas scored both goals as Arsenal extended their unbeaten Premier League run to 20 matches with a comfortable 2-0 victory over relegation-threatened Middlesbrough at the Emirates Stadium on Sunday. On a warm sunny afternoon in north London, Russian Andrey Arshavin — who scored all four of Arsenal’s goals at Liverpool on Tuesday — again pulled the strings for Arsene Wenger’s side, who go into Wednesday’s Champions League semifinal against Manchester United at Old Trafford in good heart. Just 48 hours after receiving an English FA misconduct charge following the FA Cup clash with Hull City last month, Spanish playmaker Fabregas put Arsenal ahead with a sublime 26th-minute goal

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Holders United denied win by proud Porto

Holders Manchester United must beat Portuguese champions Porto in their own backyard if they are to reach the Champions League semifinals after a compelling 2-2 first leg draw at Old Trafford on Tuesday. Carlos Tevez had looked to have secured United a crucial victory four minutes from time after being sent on as a substitute. But the Premier League leaders had reckoned without Porto’s magnificent fighting spirit that saw Mariano snatch a dramatic equaliser after 89 minutes

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