Tele2 in a hole over ‘meteor’ publicity stunt




<div data-recalc-dims=Company has admitted meteor strike was staged as publicity stunt.

” />
An elaborate publicity stunt by a Swedish mobile phone company involving a faked meteorite strike in a Latvian meadow has provided a new case study on how a marketing campaign can backfire.

Metz said Tuesday that IEDs are “much more primitive in Afghanistan” because they use “less military munitions and more homemade explosives.” But he said that although the military has been able to disarm many IEDs, the big challenge going forward is detecting devices using tiny wires. But he is confident that the military will soon be able to detect wires and other challenges through the use of new programs and military exercises. He said that if President Obama decides to send more troops to Afghanistan, as he is considering, there will probably be more IED attacks. The Taliban’s capacity to manufacture bombs, train attackers and target U.S. troops has grown over the past year, officials have noted. Officials said Tuesday’s attack was complex: multiple bombs and small arms fire used at the same time. Afghanistan’s rugged terrain has made it easy for insurgents to hide roadside bombs in a short period of time. “You have disturbed earth all the time,” Gen. Montgomery Meigs, former head of the Department of Defense’s IED Task Force, said last month. “Especially close to villages and close to intersections — that just makes the seeing and finding, even by soldiers’ eyes, a lot more complicated.” The southern area of Afghanistan is notoriously dangerous for U.S. troops. The area around Kandahar is filled with a large contingent of Taliban aimed at ridding the area of any American presence, one expert said. “A lot of the Taliban headquarters is in Kandahar among the Pashtuns. They do have a deeply felt antagonism of anyone trying to control them or occupy their government,” said Steve Clemons, an expert on Afghanistan for the nonpartisan New America Foundation. Tuesday’s attacks came a day after 14 Americans were killed in a pair of helicopter crashes in Afghanistan. It was the most Americans killed in Afghanistan in a single day in more than four years. With the deaths of two troops Sunday, 24 Americans — most of them military — have been killed in a 48-hour period. That makes October, with 58 fatalities, the deadliest month for the U.S. military since the Afghanistan war began in October 2001.CNN’s Mike Mount contributed to this report.

Share