The 22-year-old sold 1.2 million copies of her latest album in its first week — the largest sales week for any album in a decade.
Taylor Swift sold 1.2 million copies of Red last week to become the first artist to do so since Eminem sold 1.3 million copies of The Eminem Show in 2002.
The gargantuan weekly sales of Red follows the massive first days sales. When the album was released last week, Taylor Swift sold over 500,000 units in its first day.
The latest Taylor Swift album got a huge sales boost thanks to two key marketing tactics, a special release of “Red” in Target stores with bonus tracks, and a collaboration with Papa John’s in which fans could purchase “Red” with their pizza, thedeadbolt.com reported.
Nielsen SoundScan confirmed the blockbuster sales on Tuesday night. “Red” marks Swift’s second straight album to sell more than 1 million copies in its first week; “Speak Now,” her third album, sold a little over 1 million copies when it was released in 2010. She is the only woman to have two albums sell more than 1 million copies in its first week.
“They just told me Red sold 1.2 million albums first week. How is this real life?! You are UNREAL. I love you so much. Thanks a million ;),” Swift tweeted Tuesday night.