Forget the recession, live like a rock star in new hotel

London’s newest hotelier Mark Fuller is showing commendable bravado for someone about to open a luxury hotel during a global recession. “F*** the recession, let’s get on with it,” he says, while sitting on the roof terrace of the Sanctum Soho, a 30-room establishment dubbed the rock’n’roll hotel, as much for its “anything goes” service philosophy as the pedigree of its owners, which include the co-managers of heavy metal band Iron Maiden. “We do not recognize there is a credit crunch because we believe you should battle through it,” Fuller says, adding “If you get panicky and scary about things like this you’re no man at all.” Besides, he admits, three years ago when he started working on the concept of an ‘alluring haven of hedonism’ (as the hotel is described on its Web site), the credit crunch didn’t exist