Box Office Weekend: Pixar’s Formula Delivers Again As Up Flies High

To win a summer weekend, a movie usually needs a star name or an action-film punch, or to be a sequel to or the remake of a blockbuster. Except, that is, for any new Pixar release. Rising on the propulsion of a brand name known for quality entertainment, the studio’s tenth animated feature, Up, surpassed most predictions by earning $68.2 million this weekend, according to official projections.

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