When Lalo Alcaraz learned this week that Disney was seeking to trademark “Dia de los Muertos,” the name of the traditional “Day of the Dead” celebrated by millions in Mexico and the US, the cartoonist had an idea. The trademark was for an animated movie by Disney and Pixar Animation Studios that is inspired by the holiday
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The Luxury Brand Effect: Should BMW Sell Ketchup?
Things can’t get much worse for many of the world’s top luxury brands.