Me 2.0: Branding yourself online

The concept of personal branding has been around for more than a decade, but the Internet and social networking have made it easier than ever to sell brand “you.” “If you have a view that others want to hear, think about where your target audience goes for information and what media they consume, and then get your message to them,” James told CNN.

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Cable departs from Hulu model with ‘TV Everywhere’

Two cable powerhouses have announced an ambitious pilot program that aims to convince their customers that, actually, TV on the web should not be free. With a service called TV Everywhere, Comcast and Time Warner will give cable subscribers access to “premium” television content via broadband, and later cellphone connections. To begin with, 5,000 Comcast subscribers will begin testing the system next month, giving them access to Time Warner’s TBS and TNT channels on their computers, and the same channels’ video-on-demand catalogs on their cable boxes.

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