Steve Jobs was still running Apple Computer from his father’s garage in Los Altos, Calif., in 1976 when he got his first call from Microsoft–offering to sell him a version of the BASIC computer language for the prototype Apple I. No thanks, Jobs said.
Tag Archives: marketing
Richard Corliss On Catwoman
When is a cat a dog? When its Catwoman
Six Rules for Eating Wisely
Once upon a time Americans had a culture of food to guide us through the increasingly treacherous landscape of food choices: fat vs. carbs, organic vs
Oprah’s Book Club
It’s the greatest force in publishing today, with the power to raise authors from the dead or crucify them on the national stage . The all-powerful Oprah Book Club is not so much a club as a ruthlessly influential marketing vehicle, with the power to fundamentally alter best-seller lists, Amazon rankings and royalty payments.
The New American Farmer
For tall, burly Pat Benedict, 44, the day begins as early as it did for farmers in Mesopotamia in 8000 B.C. He rises before dawn to pull on boots, blue jeans and work shirt.
Eric Kim: Global marketing chief of Samsung
Just a few years ago, Samsung was the brand you bought if you couldn’t afford Sony or Toshiba. Suddenly it’s the name that consumers all over the world–especially young ones–seek out for the most fun and stylish models of everything from cell phones to flat-panel plasma TVs.
Wrong Purchase? Why Shoppers Can’t Stop Buying
When you splurge on designer shoes for your spouse this holiday season, you should double-check that they go with the rest of her wardrobe. Because if they don’t, says a new study, she likely won’t send you back to the store to return them
Are Direct-to-Consumer Drug Ads Doomed?
How much longer will you be able to see advertisements in which a person blissfully runs through a field after taking some kind of antiallergy medication? Or those in which a down-and-out man is suddenly sunny after being prescribed an antidepressant?
Woman Power: The Rise of the Sheconomy
In the hierarchy of activities that people despise, getting a car repaired is in pole position, sort of the auto equivalent of having a tooth pulled, except you bleed money and don’t get a smiley sticker as you leave.
Circles and Swooshes
When Starbucks coffee rolls out its new logo in stores in early March, you might notice something missing from your coffee cup: the words Starbucks Coffee.