What’s SUP? A Surf Sport That’s Bucking the Recession

Stand-up paddle surfing may sound like a scene from a screwball comedy, but no one’s laughing in a sports and fitness industry that has hit the recession skids as hard as any other business. SUP, as it’s called for short, looks exactly as it sounds: you stand on a large surfboard and propel yourself forward with a paddle. But, unlike traditional surfing, you don’t have to wait for the waves.

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