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Tag Archives: generic

Big Pharma Faces a Crackdown in Europe

The pharmaceutical industry is one of the few sectors around that appears to be weathering these difficult times with relative ease.

Posted byadminJune 6, 2011Posted inDaily NewsTags: brussels, commission, competition, consumers, european, generic, health, indictment, industry, lawsuits, majors, pharmaceutical, sectors, taxpayers

Are Direct-to-Consumer Drug Ads Doomed?

How much longer will you be able to see advertisements in which a person blissfully runs through a field after taking some kind of antiallergy medication? Or those in which a down-and-out man is suddenly sunny after being prescribed an antidepressant?

Posted byadminApril 12, 2011Posted inDaily NewsTags: advertising, brand, consumer, consumers, generic, health, marketing, medication, medications, stations, television
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