North American 3D film profits dropped by 18 percent last year compared to 2010’s figures. The 3D-ready US and Canadian markets struggle to cope with consumer fatigue: “Consumers criticize uneven content quality and overpriced tickets,” according to PwC. On a global scale, 3D is expanding as theaters renew their infrastructure to accommodate digital technology — especially […]
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Monsters vs Aliens: A 3-D Doozy
On her wedding day, perky Susan Murphy is pacing outside the chapel when, darn the luck, she’s assaulted by a meteor. She stumbles into the ceremony, where she quickly expands to an unsuitable size — 49 ft.