This is partly a story about a company called Apple Computer. It’s also partly a story about a fancy new iPod that plays videos as well as music and that could dramatically change the way people entertain themselves.
How Apple Does It
Tag Archives: consumer
Are Direct-to-Consumer Drug Ads Doomed?
How much longer will you be able to see advertisements in which a person blissfully runs through a field after taking some kind of antiallergy medication? Or those in which a down-and-out man is suddenly sunny after being prescribed an antidepressant?
Motorola Xoom: Apple iPad Rival Advances Tablet Market
When Steve Jobs strode onstage and unveiled the iPad in January 2010, he should have ended his presentation by firing a starting pistol. The news left nearly every other big computer and consumer-electronics maker racing to get into the tablet market that Jobs’ iPad had suddenly created
Circles and Swooshes
When Starbucks coffee rolls out its new logo in stores in early March, you might notice something missing from your coffee cup: the words Starbucks Coffee.
Anonymous Gossip Sites
So here’s what free speech has come to on campus: “Name the freshman sluts!” an anonymous post demands on the Indiana University page of a multischool gossip site. So-and-so “has herpes!” proclaims an unsigned post on Texas Christian University’s page.
China’s booming consumer demand
Anyone scanning recent business headlines in China would not recognise the country where people supposedly save and never spend. In September, China Mobile’s customer base crossed the half billion mark — a powerful symbol of the awesome size of the Chinese consumer market
Some credit card companies rush to act before new law
If you hold a Discover credit card, you’re in luck — the company has decided to freeze interest-rate hikes until a new credit card consumer protection bill takes effect in February. Bank of America was the first company to freeze its rates.
How to Lose Weight: Avoid Skinny Overeaters
If you’re looking to lose weight, here’s a simple tip: don’t dine with the skinny dude who stuffs his face.
Obama to discuss financial reform one year after Lehman collapse
President Barack Obama will call for quicker action on financial reform during a speech Monday that coincides with the one-year anniversary of the Lehman Brothers collapse, the White House said. Obama will discuss plans to reduce government involvement in the financial sector, and urge reform and global coordination to prevent another financial crisis, administration officials said
How Shoppers Make Decisions In Recession
In this groundbreaking 2008 book Buyology: Truth and Lies About Why We Buy, Danish brand consultant Martin Lindstrom showed how neurology, as much as economics, drives consumer behavior.