With its awful name and convoluted rules, the cash-for-clunkers program might well have been a flop, yet it turned into a surprising success, even inspiring many of its critics to call for an additional $2 billion in funding.
Danny Scott of Lutcher, Louisiana, said he’s thrilled about the new vehicle he purchased through the Cash for Clunkers program, but watch how you talk about his baby, the 1991 Ford F-150 he had to give up. “I told them [the salespeople] don’t call it a clunker,” Scott said of the maroon and red truck he had for almost 20 years.
After many months of agonizingly slow sales, automakers and dealers are anxiously counting on the cash-for-clunkers program, getting under way officially on Monday, July 27, to help clear their lots. They’ve got good reason to be nervous.