Content, Once King, Becomes A Pauper

Up until very recently, perhaps as recently as six months ago, the prevailing wisdom among analysts who covered the media industry was that “content is king.” It is an inexact way of looking at what editors, photographers, actors, producers, and reporters create. Movies, TV shows, magazines, radio programming and high-quality internet content were viewed as having a significant intrinsic value. The best content can be moved from one medium to another, increasing its value even further.

Share