Kiwi Grammy winner Kimbra has released the video for her new single 90s Music today.
The track is the first from her upcoming sophomore album The Golden Echo, which is set to released in August.
“90s Music embraces so many things I like to explore musically,” Kimbra says. “I am always attracted to the meeting place of light and dark, sweet and sour – the juxtaposition of angular sounds and head-crushing distorted elements sitting alongside a breathy bubblegum vocal. Instead of making the track a throwback musically, I wanted it to feel like a nod to the past from a futurist perspective.”
Lyrically, 90s Music celebrates Kimbra’s affection for an era she associates with growing up.
“It talks about sharing music as a kid and falling in love to a soundtrack of TLC, Mariah, Nirvana, and Michael Jackson, then slowly growing up and away from that period of time,” she explains.
“There is an undertone of yearning for a return to that place, but it’s also about an acceptance of time passing and that although things have changed, the music and the memories live on. Nostalgia is a common theme for me. I have a strong connection to my teenage years so I wanted to capture that boisterous playful energy with this song.”
Buy 90s Music from iTunes now.