Twitter to Announce Photo Filters

Twitter’s logo filtered with Instagram

Twitter on Monday added Instagram-style smartphone photo sharing features after the Facebook-owned service made it impossible for Internet users to integrate its images into tweets.

“Starting today, you’ll be able to edit and refine photos, right from Twitter,” the globally popular one-to-many messaging service said in a blog post.

“Every day, millions of people come to Twitter to connect with the things they care about and find out what’s happening around the world,” it added.

“As one of the most compelling forms of self-expression, photos have long been an important part of these experiences.” Twitter said its partner Aviary is powering “filters” and other effects for images using the latest Twitter applications for Apple iPhones or smartphones running on Google-backed Android software.

A social media feud between Twitter and Instagram escalated over the weekend as the popular smartphone photo-sharing service made it impossible for Internet users to view its images in “tweeted” messages.

Instagram, which has some 100 million users, is seeking to route photo viewers to its own website, where it has the potential to make money from ads or other mechanisms, instead of letting Twitter get the benefits.

Previously, Instagram pictures shared in messages tweeted from smartphones could be viewed unaltered at Twitter.

Twitter indicated in a status update Sunday that Instagram had “disabled photo integration with Twitter” and that “as a result, photos are no longer appearing in Tweets or user photo galleries.”

“While tweeting links to Instagram photos is still possible, you can no longer view the photos on Twitter, as was previously the case,” Twitter said.

Last week, Instagram had made it more difficult to view pictures in tweets, with the images cropped from the posts called Twitter Cards. By Sunday, the images were no longer viewable.

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