This kid is TV gold. Apparently.

The Wayne County Fair in the US state of Pennsylvania already has its share of attractions, from GET-R-DONE Lawnmower racing to Rosaire’s Royal Racing Pigs.

Now it also has its own viral superstar in the boy who has become known as the “apparently kid”.

He’s cute, wise beyond his years, and uses awkward words, all the right ingredients for internet stardom and US breakfast TV.