Smoke Signals: Why a Tobacco Giant Is Backing a Tough New Anti-Tobacco Bill

The U.S. Senate on Thursday struck the most devastating legislative blow in history to Big Tobacco, giving the Food and Drug Administration authority over the industry. The new bill, which passed in the House in April, includes tough new restrictions on advertising, like allowing only black-and-white-text ads in magazines with substantial youth readerships; mandates that manufacturers prove or stop using claims like “light” and “low tar”; a ban on flavored cigarettes ; and provisions for large, graphic warning labels