Setanta faces switch-off as BSkyB refuses lifeline

UK broadcaster BSkyB said Wednesday that it had refused a request for a £50 million ($82 million) lifeline from troubled Irish sports pay-TV broadcaster Setanta, as it seeks to avoid administration. BSkyB, which is part of Rupert Murdoch’s News Corporation, was offered the live rights to 46 English Premier League football matches next season as an add-on option to its Sky Sports service

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