Rick Lyke was diagnosed with prostate cancer when he was 47. His response was to set up "Pints for Prostates," an organization that uses the universal language of beer to reach men with its message about the importance of prostate cancer screening.Lyke founded "Pints for Prostates" to spread the message about need for regular prostate health screenings. The organization travels to beer festivals and tries to engage with men in an informal way. "Beer is a universal thing for men," ...

The European Union was days away Friday from ratification of the Lisbon Treaty after the president of the Czech Republic -- the remaining holdout in negotiations -- agreed to ratify it. Lyke founded "Pints for Prostates" to spread the message about need for regular prostate health screenings. The organization travels to beer festivals and tries to engage with men in an informal way. "Beer is a universal thing for men," Lyke told CNN. "Where women get together and talk about ...

Once upon a time royals and elites had to don elaborate disguises to mingle with their people. Now they have Twitter. Bruni's site, in a typically tongue-in-cheek style that has been criticized by some as pretentious, writes: "Three weeks after NATO, the Sarkozy couple's visit to Spain is once more an opportunity to compare the styles of First Ladies. As with Michelle Obama, it is a beauty contest between Princess Letizia, a former star journalist, and Carla Bruni-Sarkozy, ex-top model. ...

The new horror movie "Paranormal Activity" could be filling movie studio marketing departments with fear. Using a campaign of limited showings, social media and word-of-mouth fan buzz, the film has managed to become a breakout hit without the aid of a glitzy marketing campaign -- or even a traditional movie trailer. According to Variety, the very low-budget film (it reportedly cost $11,000), which played in fewer than 200 theaters, raked in $7.1 million over the weekend -- a record for ...