Doing business in North Korea

As the chairwoman of South Korea's Hyundai group, Jeong-eun Hyun faces business challenges few other executives can imagine. Subsidiary Hyundai Asan has led efforts to build economic ties between the North and South, so Hyun is not only managing a multinational through a recession but also through global tensions over the North's nuclear program. Hyundai Asan has invested $272 million in North Korea, in projects like the Kaesong Industrial Park and tours to Mount Kumgang. Hyun traveled to North Korea ...