Did Bruno Get Twittered?

In the old days — like, until yesterday — movie studios judged the success of their big pictures by how much they grossed on the opening weekend. But in the age of Twitter, electronic word-of-mouth is immediate, as early moviegoers tweet their opinions on a film to millions of “followers.” Instant messaging can make or break a film within 24 hours.

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‘Vassup!’ ‘Bruno’ hits the carpet for London premiere

Arriving at the London premiere of his self-titled mockumentary dressed in an enormous bearskin hat, cropped red army tunic and barely there hot pants, flamboyant Austrian fashionista, "Bruno," paid sartorial tribute to the British as only he knows how. Waxed to perfection and flanked by a group of muscular black men dressed like a camp Queen’s Guards, the gay fashion reporter flounced down the carpet to greet his public.

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