How to Reach Teens in a Recession? Ask Aeropostale

Can a recession actually cause teenage daughters and their moms to shop peacefully together at the mall? Believe it or not, yes. At a New York City shopping center one recent June evening, Adina Armstrong, 13, and her mother Tracy sauntered out of teen retailer AĆ©ropostale, Adina cheerily chirping away on her cell phone, Tracy happily holding a bag full of t-shirts.

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