Two-timing politicians, take note: Cheating has never been easier. AshleyMadison.com, a personals site designed to facilitate extra-marital affairs, now boasts slick iPhone and Blackberry versions that help married horndogs find like-minded cheaters within minutes. The new tools are aimed at tech-savvy adulterers wary of leaving tracks on work or home computers. Because the apps are loaded up from phones’ browsers, they leave no electronic trail that suspicious spouses can trace.
Even as public outrage boils up over the infidelity of South Carolina Governor Mark Sanford and Nevada Senator John Ensign, millions of Americans are sneaking online to do some surreptitious cheating of their own.
Unlike Craigslist’s plain-Jane listings, AshleyMadison lets cheaters customize profiles, chat anonymously and trade messages about adulterous preferences all in an effort to make cheating as simple as using Match.com.
The formula is working. AshleyMadison’s membership has doubled over the past year to 4 million. The Toronto-based site, which takes its name from the two most popular female names in 2001, the year it launched, enjoyed another big boost this week, following Father’s Day, when CEO Noel Biderman says men often feel under-appreciated. Traffic to the site tripled on Monday.